Marketing positions are rapidly shifting as the industry adopts new digital tools and changes to increase campaign performance at every point of the marketing funnel. Budgets frequently only allow a single individual to juggle various digital initiatives targeted at increasing new business leads and conversions for startups and smaller businesses. This is when a full-stack marketing comes into the picture.
From brand strategy and creative design to nitty-gritty technological implementation and analytics, a full-stack marketer oversees every aspect of a marketing campaign. Full-stack marketers, unlike traditional marketers, are multi-skilled, having a working grasp of all modern marketing methods and the vision to manage projects.
Here is a list of the top skills your startup’s full-stack marketer should incorporate for a customized digital marketing strategy
- Brand Strategy – Full-stack marketing is an integral part of building a successful brand. A full-stack marketer work to develop and maintain your company goals in the ever-changing world of marketing, leading consumers through their entire buying process from the start to all way until purchase by keeping consistency throughout this time period so you can be competitive against other companies vying for attention.
- Competitive research and analyzing – Even a niche product or service may face direct and indirect competition that provides similar answers and appeals to the same target market as your business. An efficient full stack marketer makes a strategy with keeping competitive strategy in mind.
- Website Development – Full stack marketers are proficient with HTML, CSS, and JavaScript, as well as one or more back-end languages like PHP, Ruby, and Python, from the front to the back end of a website. A skilled developer can also select the most appropriate CMS (content management system) for the size, complexity, and custom features required to provide the greatest visitor experience for your website.
- Website analytics – To save your firm millions on dead-end campaigns, They know how to put up adequate website analytics and check that data on a regular basis. Marketers preferred SEO tools like Google Analytics and Semrush. They monitor the website’s traffic and conversions to see which content and campaigns are effective and which aren’t and take necessary actions to solve the issue.
- Content Marketing – According to a recent survey, the majority of marketers said their companies had a small marketing staff of one to three employees. As the demand for content marketing grows, 40 percent of teams are forced to outsource content generation due to a lack of resources. Among the other most popular responses, several people said they only have one marketing expert who handles everything. Successful content marketing frequently necessitates a broad skill set that includes everything from storytelling to statistics. Content marketing is not only a great way to get your essential points through to your target audience, but it also helps with SEO. A full stack marketer should be able to create a keyword strategy and effortlessly mix keywords into content that piques your audience’s interest and converts them into new customers.
- UI & UX – Full-stack marketing helps you are able to monitor user experience and enhance the usability and accessibility of your product or service. This gives customers a better interaction with what they want from it while also helping in their satisfaction which will lead them back for more purchases.
- Mobile Marketing – Consumer brand engagement is shifting to mobile. Mobile conversion rates slightly trail desktops, smartphones, tablets, and other mobile devices accounting for 54.8 percent of all web traffic. SMS advertising, push alerts on applications and games, mobile-friendly websites and email formats, QR codes, location-based targeting, and more are all examples of mobile marketing.
- Marketing Automation – Approximately 68 percent of organizations use automation in some form. A full-stack marketer can keep your business running on all cylinders by mastering tools like Pardot, Hubspot, Marketo, and SharpSpring, which enable them to drive high-quality leads through targeted content, schedule multiple social media posts, track campaign performance, and help your company better understand your audience.
- Paid Online Marketing – Companies pay results-driven fees each time ads are clicked, creating traffic to their websites, via pay-per-click (PPC) advertising, which is the most common kind of paid online marketing. Display ads, Google Ads search engine advertising, social media campaigns, and retargeting ads to follow up with potential buyers and offer purchase incentives after they visit your site are all examples of pay-per-click advertising.
As startups and small to mid-sized companies face budget limitations, they turn to full-stack marketing for help with the entire process from strategy development all way through execution. Large corporations may have one generalist who knows enough about each step in order to manage their own staff or outsource certain tasks depending on what’s needed at any given time. however, most rely heavily upon outside agencies like PR firms that specialize solely within this field so flexibility can be an asset when trying new strategies without risking too much money down the drain if something doesn’t work
